Canal+ is building a coherent offer on football for the coming seasons, with the Premier League, the Champions League, and even beautiful Ligue 1 posters, after the purchase of the beIN Sports package.
In a few days, Canal+ has just made two nice moves in football TV rights. After winning the first two prizes in the allocation of broadcasting rights for the prestigious Champions League (over the period 2021-2024), Canal+ will buy back the rights to League 1 over the period 2020-2024 initially held by beIN Sports.
A breath of fresh air for Canal+, which, just a few weeks ago, was in the process of rebuilding its football offer based solely on the rights of the English Premier League, without any French matches to come into contact with (which would have been a first).
Thanks to this agreement, the final terms of which are being negotiated with the Qatari channel, Canal+ will be able to broadcast two exclusive matches per Ligue 1 day from the beginning of next season, including 28 of the best posters (over 38 days).
Football As A Recruitment Machine
So, certainly, not everything is pink yet and the Spanish Mediapro will broadcast the 10 most beautiful posters of the season as well as the rest of the matches, but this offensive shows that Canal+ could not afford to lose so much on the football side. These broadcasts are indeed a very valuable product of appeal, in a market disrupted by the democratization of the SVOD.
That is why Canal+ reacted, aligning two large cheques in succession for a total amount of more than 600 million euros (around 300 million for the Champions League and 330 million to recover the League 1 prize).
A takeover of beIN Sports by Canal+ is therefore finally ruled out, as this agreement satisfies all parties. As for Mediapro, Canal+ tried to negotiate with the Spanish group, without success.
It remains to be seen whether these investments will be made profitable by the encrypted channel, which must stop the fall in subscribers and reactivate the loyalty machine.